5 UX writing tips that will make customers love your product
An essential but often neglected part of the user experience when building an interface is the microcopy/content design of the product. Microcopy can take many forms, which are; the motivation the user sees before they take action, instructions that accompany the action(button copy), and also conformational or indicative feedback after users take action. In this article, I’ll be looking at 5 tips that will ensure your product copy is elite, conversational, and help users love your product.
Don’t call your ‘users’, ‘users’
The best way to sell a product is to make a personal connection with your customer. So you want to avoid using words like; Sign up, Join up, Register, New customer, or Create an account, it has no appeal and doesn’t motivate anyone enough to register or login to your app, you aren’t talking to robots, you’re dealing with human beings, instead be conversational, attempt to trigger emotions in your users whenever they read your copy. this will make them build trust and make your product appear more human. e.g, ‘Nice to meet you. You haven’t signed up yet?’, ‘You’re in the right place’. ‘Good to see you, Join now and start to… (save money, crowdfund causes, save the world’, or whatever it is users do on your product).
Avoid generic buttons
Don’t use generic words like Download, Search, Send, or Register in your button copy, those words don’t convey enough emotion to make a user take action. Instead of the button showing what the user does(the action), it’s preferable to bluntly write what the user gets(the value) when they click that button.
Empty states shouldn’t be empty
How you design an experience when there’s nothing to experience can say a lot about your brand, for a good user experience never leave an empty state empty, empty states are always good opportunities to convey a new feature, a new product, a new purchase. When users open a page or feature that they haven’t used before, you have an opportunity to show them the feature’s potential and motivate them to start using it.
What’s in it for me?
Continually let your users know what they stand to gain before they carry out specific actions on your product. Before they sign up, before they click that button, before they join that newsletter, on your landing pages, they need to know, ‘what happens when I click this button, what do I stand to gain from reading this newsletter, ‘how will this action improve the quality of my life, use microcopy to let your users know how the actions you want them to execute, will benefit them. Don’t let them think or make assumptions.
What happens after the button is clicked?
Humans view relationships with digital interfaces with the same mindset of acceptable social norms, they expect an interface to behave and be reactive, they expect a reaction whenever they execute an action on your product, feel-good copy that validates the actions they have taken on your product or indications that they have taken the incorrect step, and when your product copy has boring, stale, humanless confirmation messages you’re giving your users a bad experience.
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Originally published at https://www.linkedin.com.